Arts University Bournemouth

“You can’t say your creative you need to show it”

In an environment that encourages innovation and imaginative thinking, AUB empowers its students to question, challenge, and inspire change. Having worked with AUB for over 9 years together we've consistently challenged them to do the same – from how they present themselves as a brand, to how and where they interact with their audiences.

Brand

AUB's brand has always revolved around driving a sense of aspiration amongst students, parents, educators and industry audiences alike, demanding a balance between creativity and professionalism, both on-and-offline.

As the competitive landscape has evolved across the last decade and a half, I have seen AUB through two successful brand refreshes. By ensuring its greatest asset – the creativity of its student and alumni – is always at the heart of the brand, each refresh has retained a consistent truth and character driven by their brand sentiment – 'We can't say we're creative, we need to show it'.

Campaign

From bringing AUB directly to the channels inhabited by their audience with the world's first Instagram prospectus, to hands-on personalisation at UCAS, campaign work with AUB has been led by the power of showcasing creativity at all levels.

Each recruitment cycle prevents a fresh opportunity to reach their audiences in the most authentic and effective way possible and has never been limited to a traditional media plan. However, as the HE sector faces increasing budget pressures and a nationwide drop in applicant numbers, fine-tuned campaign activity has contributed to a 164% increase in online visitors and an increase from 36%-50% return users to Open Day booking pages.

The world’s first instagram prospectus

Heist award winner 2023 'Most Effective Use of Digital or Social'
Heist award winner 2022 'Best Student Recruitment Publication or Prospectus'

Thank you

With thanks to Simon, Helen, Charlotte, Lauren and rest of the team at AUB.

Design direction • Brand development • Logo design • Campaign delivery • Print management •