British Library
Opening the Library’s doors to journey into hidden worlds
Despite its reputation as one of the greatest libraries in the world, The British Library sought to gain more engagement from a wider audience on top of its already established academic community.
The Animals: Art, Science and Sound exhibition formed a key part of their goal to open their doors up to people who wouldn’t usually visit the library. Telling the global story of how humans have written about, visualised and recorded animals over time, the exhibition identity took something that could be seen through a purely academic lens, instead creating a window into a single ecosystem of land, sea and air. At its heart was the aim to create a real sense of discovery – showing the beauty of a world hidden to most, but now open to all.
88% of people who attended the British Library’s ‘Animals’ exhibition left feedback to say they visited because of the exhibition identity.
Thank you
With thanks to Helen, Sarah, Kate and rest of the marketing team at The British Library.
Design direction • Brand development • Logo design • Campaign delivery • Print management • Social media campaign