Pure Choice Partnership
Bringing a start-up accreditation to life to meet consumer and industry needs
We were approached by the team behind Skin Health Alliance – an independent dermatological accreditation for skin-safe products – to help them shape a new market proposition.
The SHA team understood that there might be a gap in the market for a new type of accreditation but wanted to work with us to help them to uncover what consumers actually want. Our research, strategy and creative approach, combined with their industry connections and sector-specific knowledge meant that we could craft a proposition for a unique accreditation that speaks to consumer and industry needs.
Consumers are taking an ever-increasing interest in what they are putting their money towards, in all areas, but are also progressively more focused on what they are using on their bodies. As well as this, there are increasing regulations around commonly used on-packet claims such as “hypoallergenic and” “free from…”.
Together we created Pure Choice Partnership. An accreditation given to products which are, irritant and allergen friendly, sustainably produced and environmentally friendly.
Brand
The PCP brand aimed to mirror its accreditation through tactile textures and a natural colour palette, complemented by an illustrative style that adds character and personality. Prioritising legibility, the marque was designed to be effective at a range of different sizes.
Insight
There was a gap in the market for a one-stop-shop accreditation that answers all key consumer needs; products that are good for the planet and for your body. This would help consumers navigate the products available to them, and empower them to purchase and explore new products responsibly. It would also allow large organisations to clearly communicate their sustainability credentials to their audiences in a clear and concise manner.
Thank you
With thanks to Matthew, James and rest of the team at Pure Choice Partnership.
Design direction • Brand development • Logo design • Campaign delivery • Print management • Web design •